This style guide was created for Barney brand to target moms and her babies and toddlers. The client had already has pre-approved poses for Barney character but I did a new finishing for the illustrations. Beyond that I made all the illustrations elements,  Icons, Graphic compositions, Patterns, style Guide Layout to match the new textured style. All of it in vector to be easy to products applications. ​​​​​​​
Applications | Mockups
Guide book | Pages Layout
What's is Style Guide for licensing?
The purpose of a Style Guide for licensing is to assist content creators, product designers, and other stakeholders in effectively promoting character brands through licensed products. These products range from stationery items and toys to games, clothing, footwear, and more. It’s like the go-to manual with supporting illustrations such as backgrounds, surface patterns, icons, badges, fonts, and lettering. Additionally, it involves the development of mood boards that accurately capture current consumer fashion trends.​​​​​​​
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