I made the Circus Style Guide for Masha and the Bear Brand at the licensing agency I had worked with. The character poses had already exist from the older Guide, so all the icons, patterns, graphics compositions and Guide Book was made by me to get the audience to the circus episode from 3D animated series 'Masha and the Bear'. This episode was very special, it is about the Bear history (He had worked in a circus) and all the guide is about this fact and the circus atmosphere (with all the circus posters influence on this material and the fun with letterings). I hope you enjoy this happy and fun guide!
Graphics | Icons | Patterns
Moodboards | Pages Layout | Mockups
The dream team:
Art Direction: Carlos Slighieri
Character Illustrations: Nilson Gomes
Lead Graphic Designer: Larissa Arruguetti
Graphic Designer Suporter: Melina Teixeira