In this Style Guide, they are introducing the new character design of Polly on Latin America, I made the graphic material with a pre-approved Polly illustration from Mattel (I received it from a illustrator focused on characters). I created a group of illustrations and elements with a nautical mood organized in a book (pdf format) that tells to stakeholders the storytelling and the mood of this campaign. It's always a pleasure and lot of fun to work with this kind of brand so cute.🩵
What's is Style Guide for licensing?
The purpose of a Style Guide for licensing is to assist content creators stakeholders in effectively promoting character brands. It’s like the go-to manual with supporting illustrations such as backgrounds, surface patterns, icons, badges, fonts, and lettering. Additionally, it involves the development of mood boards that accurately capture current consumer fashion trends.
Icons and Badges

Style Guide | Pages Layout
BOOK | COVER | COLOR PALETTE | MOOD:  This pages tells the story, the mood, fashion trends and show all the possibilities of application for products designers.
Applications and mockups
Art Direction: Mattel and Carlos Sighieri 
Character Illustrator: Nilson Gomes
 Background Illustration: Camila Thomaz
 Illustrator and graphic designer: Larissa Arruguetti
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