In this Style Guide, they are introducing the new character design of Polly on Latin America. I created a group of illustrations, icons, patterns and elements with a nautical mood organized in a book (pdf format) and moodboards that tells to stakeholders the storytelling and the mood of this campaign. I made the graphic material with a pre-approved Polly illustration from Mattel. It's always a pleasure and lot of fun to work with Polly.🩵​​​​​​​​​​​​​​
Art Direction: Mattel and Carlos Sighieri 
Character Illustrator: Nilson Gomes
 Background Illustration: Camila Thomaz
 Illustrator and graphic designer: Larissa Arruguetti
Back to Top