This project made for Super Hero Girls (Warner) had the objective to make icons and elements with a sketchy and girly trend and apply some different finishing for ready illustrations from the hero girls that the client suggest and send to the team.
A girly way to show the heroes
The lettering also had a huge presence with pastels colors and it was very nice to make it. I worked hard on letterings and the union between the chosen girls poses and the cute and romantic elements to emphasis the character brand and its public, with a play with social media conversations.
Icons and letterings applied with the Character poses