Illustration System for Letti Milk

The main goal was to tell Letti milk farm history using multiple illustrations groups for this. The solution was to put the illustrations inside organic forms, it brings some book illustration mood. The drawings can be mixed up to tell this history in many ways and formats, make the use of this illustration more flexible.

Illustrations groups

Each group has a meaning to tell all the values and other highlights of Letti.

All the modular parts from illustrations groups

And that groups can be divided in modular parts and that modular parts can be reorganized to create new scenes.

The animal welfare illustration

Let's take a look on one of my favorites scenes from this project 😃

This illustration change to "DNA Brand" illustration when we focus on Solarium and the Farm House through the change of elements positions.

Let's combine the elements to create new graphics and applications! We can apply the illustrations into stories, folders, books and patterns.

Sketches

The other illustrated scenes

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