In this Style Guide, they are introducing the new character design of Polly on Latin America, I made the graphic material with a pre-approved Polly illustration from Mattel (I received it from a illustrator focused on characters). I created a group of illustrations and elements with a nautical mood organized in a book (pdf format) that tells to stakeholders the storytelling and the mood of this campaign. It's always a pleasure and lot of fun to work with this kind of brand so cute.🩵
☝️BADGES
☝️ICONS AND GRAPHICS: Here are the icons and graphics that I made and has two kinds of finishing, one with contour and another more flat and less colors (it helps some print limitations on products)
☝️PATTERNS: My favorite part, I LOVE surface design, and here we can easily test if our illustration based on a trend design will work on products. I love these, they are my favorites.
☝️BOOK | COVER | COLOR PALETTE | MOOD: I love do this part, that's get everything we have done on graphic pages and united it on a book. It tells the story, the mood, fashion trends and show all the possibilities of application for products designers.
What's is Style Guide for licensing?
The purpose of a Style Guide for licensing is to assist content creators stakeholders in effectively promoting character brands. It’s like the go-to manual with supporting illustrations such as backgrounds, surface patterns, icons, badges, fonts, and lettering. Additionally, it involves the development of mood boards that accurately capture current consumer fashion trends.
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Art Direction: Mattel and Carlos Sighieri
Character Illustrator: Nilson Gomes
Background Illustration: Camila Thomaz
Illustrator and graphic designer: Larissa Arruguetti
