The client needed a new Style/Trend Guide for Strawberry Shortcake Baby. They send to us many pre-approved and finished poses from the main character and the briefing tells to use social media elements. I drew all the icons, compositions and set the mood for this group of elements and assets that will work nice and cute around the character.

Icons and elements

DRAFTS and SKETCHS: Here you can see all the pre approved poses and the sketch around to build the graphics and compositions. This part is challenging and the imagination goes without limits, It's very fun

GRAPHICS: The reunion and combination of the icons, colors pallet and font (and don't forget: the character brand!) and more! Sometimes we created more graphics elements to explore the storytelling that we want to tell. And it's amazing to imagine this in products like t-shirt and more. 


Products moodboard Products and Graphic Pages. 

Beyond the fonts and quotes, we can see the graphic design in this book pages. I Like this part very much, It's pure playing with colors and drawings.
What's is Style Guide for licensing?
The purpose of a Style Guide for licensing is to assist content creators stakeholders in effectively promoting character brands. It’s like the go-to manual with supporting illustrations such as backgrounds, surface patterns, icons, badges, fonts, and lettering. Additionally, it involves the development of mood boards that accurately capture current consumer fashion trends.
Character illustrator: Nilson Gomes 
Illustrator and Graphic Designer: Larissa Arruguetti
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